How It All Started

A few years back, my sister and I took a photo on vacation that I loved. I framed it at home. Months later, she asked me something that changed everything:

"Why doesn't this photo feel anything anymore? Where are the emotions?"

She was right. That framed photo had become invisible. The moment was gone.

Every photo holds a memory. Every moment has a story. Every video captures something meaningful.

We wanted to bring those moments back.
So we started experimenting. We spent 6 months testing, failed badly, retested for 48 days.

Finally, we made our first AR frame - a baby's first steps. We showed it to our cousin.

She was very happy.

That's when we decided to make it big.

Who We Are Today

We're Shiva and Sankeerthana - a bro and sis duo working from Hyderabad.

We're not a big company. We're two people who pack your orders, answer your emails, and genuinely care about your memories.

Our mission? Fighting forgetfulness.
We live in a world where we capture everything but remember nothing. Photos get taken, shared once, then disappear into your camera roll.

That felt wrong to us.
So we created Luxe Magics - a place where your forgotten memories become impossible to ignore.

AR frames that come alive when you scan them.

Fridge magnets with faces you love.

Photo prints, bookmarks, stickers - all designed with one question:
"Will this make someone feel something?"
If the answer is no, we don't make it.
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Some days we succeed. Some days we fail.
But every single day, we try our hardest to honor your memories.
Because life moves fast. People we love won't be around forever. Kids grow up. Trips end. Days blur together.
But the memories? Those should last.
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Your story. Magically crafted.


— Shiva & Sankeerthana
Luxe Magics