Privacy Policy

Effective Date: March 8, 2026

At Luxe Magics (www.luxemagics.com), we respect your privacy. This policy explains what information we collect, how we use it, and your rights.

We're a small business, not a data company. We only collect what we need to serve you.

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1. Information We Collect

Information You Provide

When you place an order or contact us, we collect:

• Name - To address you and ship your order
• Email address - For order updates and communication
  
• Phone number - For delivery coordination and support
  
• Shipping address - To deliver your products
  
• Billing address - For payment processing
  
• Payment information - Processed securely through our payment gateway (we don't store card details)

Photos & Custom Content

When you order personalized products:

• Photos you upload - To create your custom product
• Text/designs you provide - For personalization
• AR frame videos - To create your AR experience

We use this ONLY to create your product. We don't share it with anyone.

Information Automatically Collected

When you visit our website:

Device information - Browser type, operating system
IP address - General location (city/country level)
Cookies - Small files that help the website function
Usage data - Pages visited, time spent, clicks

We use this to: Improve the website, understand what people like, fix technical issues

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2. How We Use Your Information

To Fulfill Your Order

• Process and ship your product
  
• Send order confirmations and tracking updates
  
• Handle customer support inquiries
  
• Process refunds or replacements

To Communicate With You

• Respond to your questions
• Send order updates
• Notify you about your account (if you create one)
• Send promotional emails (only if you opt in)

To Improve Our Service

• Understand what products people like
• Fix website bugs
  
• Improve user experience
  
• Analyze trends (anonymized data only)

Legal Compliance

• Comply with Indian laws and regulations
• Prevent fraud or illegal activity
• Protect our rights and property

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3. How We Share Your Information

We DON'T Sell Your Data

We will NEVER sell, rent, or trade your personal information to third parties. Period.

We Share With:

Shipping Partners

• Name, phone, shipping address
• Purpose: To deliver your order
  
• They have their own privacy policies

Payment Processors (Our payment gateway)

• Billing information, payment details
  
• Purpose: To process your payment securely
• We don't store your card details - they do it securely
• Email Service Providers

Email address

• Purpose: To send order updates and newsletters
• Only if you opt in to marketing emails

Legal Requirements

• If required by law, court order, or government request
• To protect our rights or investigate fraud

That's it. No advertisers, no data brokers, no shady third parties.

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4. Cookies & Tracking

What Are Cookies?

Small text files stored on your device that help the website remember you and function properly.

Cookies We Use:

• Essential Cookies(Required)
• Shopping cart functionality
• Login/account sessions
• Security features
• These cannot be disabled - website won't work without them

Analytics Cookies (Optional)

• Understand how people use the site
• Track which pages are popular
• Improve user experience
• Tools: Google Analytics (if we use it)

Marketing Cookies (Optional)

• Track ad performance
• Personalize ads (if we run any)
• Social media integration

Your Choice

You can:

• Disable non-essential cookies in your browser settings
• Opt out of analytics tracking
• Use browser privacy/incognito mode

Note: Disabling cookies may affect website functionality (e.g., cart won't work)

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5. Data Security

How We Protect Your Data

• Secure hosting - Website hosted on secure servers
• HTTPS/SSL - Encrypted connection (look for the lock icon)
• Payment security - We don't store card details; our payment gateway handles it
• Limited access - Only necessary team members can access customer data
• Regular backups - Data backed up securely

No System is 100% Secure

While we take reasonable precautions:

• We cannot guarantee absolute security
• You're responsible for keeping your password secure (if you create an account)
• Notify us immediately if you suspect unauthorized access

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6. Data Retention

How Long We Keep Your Data

Order Information:

• Kept for 7 years (for tax and accounting purposes as per Indian law)
• Includes: Name, address, order details, payment records

Photos/Custom Content:

• AR frame content: Hosted as long as Luxe Magics operates (so your AR frame keeps working)
• Other product photos: Deleted after order fulfilment (unless needed for support)

Marketing Emails:

• Kept until you unsubscribe
• You can unsubscribe anytime via email or link in emails

Account Data (if applicable):

• Kept as long as your account is active
• Deleted upon account closure request

You Can Request Deletion

Contact us at hello@luxemagics.com to:

• Request data deletion (subject to legal retention requirements)
• Get a copy of your data
• Update incorrect information

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7. Your Rights

Under Indian privacy laws, you have the right to:

Access Your Data

• Request a copy of all personal information we have about you
• We'll provide it within 30 days

Correct Your Data

• Update incorrect or outdated information
• Just email us or update your account (if you have one)

Delete Your Data

• Request deletion of your personal information
• Subject to legal retention requirements (tax records, etc.)
• AR frame content may remain to keep your frames functional

Opt Out of Marketing

• Unsubscribe from promotional emails anytime
  
• Click "unsubscribe" in any marketing email
  
• Email us: hello@luxemagics.com

Withdraw Consent

• If we process data based on consent, you can withdraw it
• May affect our ability to provide services

File a Complaint

• If you believe we've mishandled your data
• Contact us first: hello@luxemagics.com
  
• You can also file a complaint with relevant Indian authorities

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8. Third-Party Links

Our Website May Contain Links To:

• Social media (Instagram, Facebook, WhatsApp)
  
• Payment processors
  
• Shipping tracking sites
  
• Other external websites

We're not responsible for:

• Privacy practices of third-party sites
• Content on external websites
• How they handle your data

Always check their privacy policies before sharing information.

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9. Children's Privacy

Age Requirement

• Our website is for users 18 years and older
• We don't knowingly collect data from children under 18
  
• If you're under 18, get parental consent before using our site

If We Discover Data From Minors

• We'll delete it immediately
• Parents: Contact us at hello@luxemagics.com if you believe we have your child's data

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10. International Users

We're Based in India

• Your data is processed in India
• Subject to Indian privacy laws
• If you're outside India, your data may be transferred here

EU/GDPR Users

If you're in the EU:

• We process data based on: Contract fulfillment, legal obligation, or legitimate interest
• You have additional rights under GDPR
• Contact us for GDPR-specific requests

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11. Marketing Communications

What We Send

• Order updates: Always sent (order confirmation, shipping, delivery)
• Promotional emails: Only if you opt in
• SMS: Only for order-related updates (delivery notifications)

How to Opt In

• Checkbox at checkout (for marketing emails)
  
• Newsletter signup on website
  
• Requesting product updates

How to Opt Out

• Click "Unsubscribe" in any promotional email
• Email us: hello@luxemagics.com
• Note: You'll still get order-related emails (these are necessary)

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12. Your Uploaded Content

Photos & Designs You Upload

Ownership: You retain full ownership
We don't claim any rights to your photos

Our Use:

• We use them ONLY to create your product
  
• We won't use them for marketing without explicit permission
  
• We may ask to feature customer photos (you can say no!)

Your Responsibility:

• Ensure you have rights to upload content
  
• Don't upload copyrighted material you don't own
  
• Don't upload inappropriate content

Deletion:

• Most photos deleted after order completion
• AR frame content hosted long-term (for frame functionality)
• Request deletion: hello@luxemagics.com

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13. Changes to This Policy

We May Update This Policy

• To reflect new practices
  
• To comply with legal requirements
  
• To improve clarity

When we update:

• We'll post the new version here
• Update the "Effective Date" at the top
• Major changes will be emailed to customers (when possible)

Your continued use of the site after changes means you accept the updated policy.

Last updated: March 8, 2026

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14. Data Breach Notification

If Your Data is Compromised

We will:

• Notify affected users within 72 hours
• Explain what happened and what data was affected
• Describe steps we're taking to fix it
  
• Advise you on protective measures
  
• Report to relevant authorities as required by law

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15. Contact Us About Privacy

Questions or concerns about your privacy?

📧 Email: hello@luxemagics.com  
📱 WhatsApp: +91 7207219977  
⏰ Hours: Monday - Saturday, 10 AM - 6 PM IST  
📍 Address: Hyderabad, Telangana, India

For privacy-specific requests:

• Data access requests
• Data deletion requests
• Correction of information
  
• Opt-out requests
• Complaints about data handling

We'll respond within 7 business days.

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16. Summary (TL;DR)

What we collect:

• Name, email, phone, address (to ship your order)
• Photos you upload (to make your product)
• Basic website usage data

What we do with it:

• Fulfill your order
• Provide customer support
• Improve our website
• Send order updates

What we DON'T do:

• Sell your data to anyone
• Share photos without permission
• Send spam (you can opt out anytime)
  
• Store your credit card details

Your rights:

• Access your data
• Request deletion
• Opt out of marketing
• Correct incorrect info

Our promise:

• We're a small business, not a data company
• We only collect what we need
• We protect your information
  
• We respect your privacy

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The Human Part

We're Shiva and Sankeerthana - two cousins running this business. We take privacy seriously because we'd want our own data protected the same way.

We believe in:

• Transparency (that's why this policy is in plain English)
• Minimal data collection (we only ask for what we need)
• Your control (it's your data, you decide)

If something in this policy is unclear, just ask. We're real people, and we'll explain it in even simpler terms.

— Shiva & Sankeerthana
Luxe Magics